Apple has confirmed that it will hold a big launch event called “Awe Dropping” on September 9, 2025. The event will start at 10 AM PT in the US, which is 10:30 PM IST in India, and will be streamed online through Apple’s website, YouTube, and the Apple TV+ app. Like last year, the launch will be completely virtual.
At this event, the main announcement will be the new iPhone 17 series. This year, Apple will introduce four models. These include the regular iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. There will also be a brand-new model called the iPhone 17 Air, which is expected to replace the “Plus” model. Reports suggest this iPhone 17 Air will be Apple’s thinnest iPhone so far and could be one of the biggest design changes in years.
All phones will run on iOS 26, which brings a redesigned interface and many new features that Apple first showed during WWDC 2025. Some early reports also claim that the Pro models may add reverse wireless charging, something Android users have had for a while, along with smaller bezels and camera upgrades.
Apple will also announce the Apple Watch Series 11. While Apple has not confirmed details, leaks suggest the new watch could bring improved battery life, better display technology, and new health and fitness features. It is still not clear if Apple will update its premium Apple Watch Ultra line this year.
Another big product expected at the event is the AirPods Pro 3. According to reports, these new earbuds will have a brand-new chip that improves sound quality and makes active noise cancellation even better. Battery life is also expected to improve. A very interesting addition could be heart rate monitoring, making the headphones another part of Apple’s growing health and wellness features.
The event is not just about products. Apple is also expanding in India and will open its fourth official Apple Store in Pune on September 4, 2025, just a few days before the iPhone launch. India is quickly becoming one of Apple’s most important markets, and the new store is seen as a signal of how serious the company is about strengthening its presence there.
The September launch also comes at a time when Apple is facing some challenges. Recently, Elon Musk’s company xAI filed a lawsuit against Apple and OpenAI, claiming they are involved in anticompetitive practices. Even with such controversies, Apple’s yearly iPhone launch remains the most important and most watched event in the tech industry.
People are excited to see what Apple has planned. The iPhone 17 Air could set a new standard with its slim design. The AirPods Pro 3 may take Apple even deeper into health tracking with the new heart rate monitoring feature.
The Apple Watch Series 11 is also expected to bring meaningful upgrades to health, battery, and fitness tracking. Together, these products could shape Apple’s strategy for the year ahead as it continues to lead in smartphones, wearables, and audio devices.
In short, Apple’s “Awe Dropping” event on September 9 is expected to be one of the company’s most important announcements yet. With new iPhones, a new Apple Watch, and the latest AirPods Pro, the event will give a clear view of where Apple is heading in design, innovation, and health technology. Millions of people around the world are likely to tune in and see how Apple redefines its top products for 2025 and beyond.